24 color stories that expand color psychology and evolve color theory knowledge. These stories muse color to communicate themes around self-development, business, and creativity.

If you’re building a brand, website, interior, product, or marketing campaign, these 3-hue’d color palettes will help support foundational concepts and talking points. A usage graph by percentage is also included with each palette.

Color is not just about aesthetics, it influences choices, moods, and perceptions. Adding context to color adds priceless value to a seemingly trivial visual landscape.